Why Doesn't The Media Do More?

Why doesn't the media do more to help find missing children and adults? There are things that the newspapers, television stations and the internet can do to help. The newspapers can take a photo of one missing person and post it in their newspapers for one week with information on who to call if the missing person has been seen. The television stations can take a photo of a missing person and post it between every television show for one week with the same information. The internet service providers can do the same thing. They can take a photo of a missing person and post it on the Welcome Screen for one week with the information of who to call in case the person is seen. None of this is being done. It wouldn't take much to do it.